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The spirit of old tradition of buying gold was intact on this Akshay Tritiya Askhay Tritiya, an auspicious day in Hindus is known for buying precious metal gold. On this day, as per the popular belief, Goddess Laxmi blessed Lord Kubera and titled him as a Lord of wealth and prosperity. Every year on this day, many Indians buy gold to welcome good luck. This year’s Akshay Tritiya witnessed a significant change in gold buying pattern.  The Confederation of All India Traders (CAIT) reports 25% rise in gold purchase on the day of Akshay Tritiya. An estimated gold sold on...

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In Indian culture, jewellery is not just used for ornamentation, but also carries a great significance. It stands for wealth and status in society. Precious metals like gold and silver are widely used in South Indian culture. The beauty of jewellery is in its unique design and craftsmanship. South Indian jewellery is known for its elaborate and detailed design. Price, purity and craftsmanship form basis for consumers’ preference. More than 50% of customers buy jewellery for gifting and investment. It is important in the South Indian tradition as jewellery is also known as ‘Sridhan’ which woman carries with her when...

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In India Akshay Tritiya is considered to be one of the most auspicious occasions of the year. The importance of this day comes from deep rooted mythological and religious beliefs. In Sanksrit, word ‘Akshay’ means ‘eternal and imperishable’ in sense of ‘hope, joy and prosperity’, while ‘Tritiya’ means ‘third’ which stands for the third lunar day. In Hindu religio, this day is of significant importance because, Akshay Tritiya believed to be the birthday of Parashuram who is the sixth reincarnation of lord Vishnu. As per mythology, Ved Vyas recited Mahrabharta to Ganesha on this day. It is auspicious to buy...

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Rings are loved by every woman. They stand for more than just a piece of jewellery.  Every ring symbolises something important. It indicates eternal love and wearer’s unique style. Here are few types of rings and their significance you must know. 1. Engagement ring - A ceremony of exchanging rings with each other is the thousand year old tradition. Engagement rings are popular among young couples.  They mark new beginnings of life. These days, engagement rings have been popularly used in precious metals like gold, platinum, studded with diamonds and gemstones. Birthstone Ring - Inspired by the miraculous nature of...

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Family jewels connect people from all generations. They create a bond of love that holds loved ones together. Family jewels have been significantly important in Indian society. Every time you look at those shiny, antique jewels, they give you a sense of warmth and belonging. Most women have at least one family jewel given to them by mother or a grandmother. They remind you of where they came from and people who cherished them for a lifetime. Grandma offers jewellery to her granddaughter to help her look beautiful and enhance her charm when she grows up. Family jewels are symbolic...

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