Significance of Akshay Tritiya

Significance of Akshay Tritiya

In India Akshay Tritiya is considered to be one of the most auspicious occasions of the year. The importance of this day comes from deep rooted mythological and religious beliefs. In Sanksrit, word ‘Akshay’ means ‘eternal and imperishable’ in sense of ‘hope, joy and prosperity’, while ‘Tritiya’ means ‘third’ which stands for the third lunar day.

In Hindu religio, this day is of significant importance because, Akshay Tritiya believed to be the birthday of Parashuram who is the sixth reincarnation of lord Vishnu. As per mythology, Ved Vyas recited Mahrabharta to Ganesha on this day.

It is auspicious to buy gold and precious jewellery on this day. The God of wealth Kubera, prayed to Goddess Lakshmi on this special day, and he was granted the gift of eternal wealth and prosperity. This popular belief drives gold purchase on this day as it marks prosperity and wealth. Last year, more than 6000 Cr. worth gold was sold only on the day of Akshay Tritiya.

 The demand of diamond  and gold jewellery rises on this day. Most of the people prefer to invest in jewellery than a gold coin, as it is wearable.  Today’s women need occasion based jewellery, therefore  the gold and diamond jewellery  purchase  is the most useful  option.

Also, Holy river Ganga descended on earth on this day. Lord Krishna’s childhood friend Sudama, visited Dwarka and offered him a gift of rice flakes. Therefore, Vaishnavas fast throughout the day and open their fasts with rice.

According to South Indian belief, Goddess Madhura married to God Sundaresa who is the reincarnation of Lord Shiva. On this day of prosperity and hope, many young couples get married. Even Ash and Abhishek got married on this day.


A special day Akshay Tritiya holds great importance in India and our economy. In India, more than 40% of total annual gold jewellery is purchased on this day. So, if you wish to buy precious diamond jewellery crafted in gold for  the occasion of Akshay Tritiya,visit: